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Contact (e-mail) List – Affiliate Marketer’s Main Asset

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Affiliate marketing is great, but nothing is perfect. If you ask a group of affiliate marketers what the most significant issues with it are, you would hear a lot of answers. But the three most common are likely to be:

  • Working on your own with no one else to help motivate you
  • It’s a series of highs and lows that can be unpredictable
  • When you create a great campaign, other people tend to steal the idea

All are challenges we have to overcome, but for me, the biggest problem is something else. Many affiliates treat each campaign as a separate thing. That means they start from scratch each time, looking for traffic and prospects to convert,

Approaching affiliate marketing this way means that you make money from your traffic once if they click on your link, and that is it. But think about other sales approaches. If you buy from an online store, they get your email address, and they keep in touch. From that one purchase, they market to you again and again, and if it’s a good company, you probably buy from them again. Most likely several times.

That is something affiliate marketers are missing out on, but we don’t have to. If we build an email list, then we have the tools to market our new campaigns to the people we have converted in a previous campaign, just like the online store. You can probably see the advantages but let’s run through them all now.

You maintain control of the list

Whatever approach you take to affiliate marketing there is one issue. Whether you use social media or ads to drive traffic, someone else owns the platform. If Google, Facebook or Twitter suddenly changes things, your source of traffic is gone in an instant. It is entirely out of your control.

More than change the way things work, they could also remove your accounts at any point. It is their platform, and they make the rules. You have no control over what they do and few options to challenge them if anything does go wrong.

With an email list, you own everything. You have complete control of the data itself, but also the platform you use to send emails, everything. You have full control.

You can combat unpredictability

One of the most significant downsides people see with affiliate marketing is that you can have great highs, but also lows, and it’s not always predictable when they happen. Sometimes campaigns don’t turn out as you hope. But what if you had access to a list of proven buyers? Send them a great offer, and you know you will get a return. That means even when things are not going quite to plan, you have an option to make some money.

Easy access to a vast audience

For a good email list, you can expect about 20% of the list to open any offer you send out. If you have a list of 25,000 people, that is 5,000 of them who will read your message. Whatever your offer, whatever you want to say, you know that 5,000 people will pay attention.

That is a lot of people that you can talk to whenever you want.

You get repeat buyers

Now you can send multiple offers to your list over time; you no longer have buyers for just one campaign. That means once you have someone on your list, they can buy multiple times, and each time you make a profit.

There is no time limit either, send them offers they like, and they will keep buying.

You have more options

When driving traffic to your affiliate offer, you must always respect the rules of the platform you are using. Some platforms don’t allow certain types of offers, but with your list, you have no such restrictions. For instance, you could collect more data, such as addresses, ages, income demographics and so on to help you target

Affiliate marketers and list building

So, as we can see, a list brings a lot of advantages to your marketing efforts. The question then, is why does it seem that affiliates are mostly ignoring lists completely? Firstly, there are affiliates using lists; they don’t talk about it, mainly because its an advantage over everyone else.

Apart from that though, let’s look at the reasons why affiliates might avoid list building today.

It takes new skills

Affiliate marketing is great as a home business because you can start with a small investment and some easily learned techniques. However, list building is different.

To make a success of it, you need to be able to create engaging content that converts readers to buyers. Email copy is probably the hardest kind to write. This is because we all get so many emails, we don’t pay attention. An email has just 10 to 15 seconds to grab the reader’s attention. If it doesn’t, they are on to the next one. Think about your inbox, and how long you look at each email, and the challenge becomes clearer.

There are ways around this, you can hire a professional copywriter, but that adds to costs.

Besides, managing a list needs new knowledge too, understanding data compliance rules, setting up sales funnels, performance metrics and so on. Again, you can hire freelance specialists for these things, but the costs start to add up.

Profit takes time

Those additional costs bring us to the next issue. A list doesn’t generate profit straight away, and that itself is very different from affiliate marketing in general. Your first spending on building a list may pay back months later.

That means being patient; many affiliates don’t like to wait that long.

Not all niches are suitable

Some niches don’t suit list building. These are mostly the one-use offers. For instance, if you were offering Firewall software. Once that has been purchased, consumers do not need another firewall unless the first one did not work correctly.

However, other niches, health, beauty and making money, for instance, offer almost endless options for new products and services.

Running an Email Campaign

Understanding why affiliates may avoid list building means we can focus on how to do it while avoiding those challenges. There are two ways to run an email campaign with a list, so let’s look at both:

A focus on email addresses

The first type of campaign is one where the goal is to collect as many email addresses as possible. Here you use a straightforward landing page that has a free offer in return for submitting a name and email address. If you have responded to any direct emails yourself, you have probably seen these kinds of pages already.

This kind of campaign costs money upfront, and you never know how it will perform, with results seen further down the line. The best way to approach this kind of campaign is to start small with minimal investment, and then build on that if you see positive results.

Email as the secondary target

The other approach doesn’t place obtaining emails at the center of the campaign. Instead, you run an affiliate campaign as usual but include a method of email collection within the campaign. This could be a pop-up, sidebar, a text input box or another way. In this situation, the campaign itself is the focus; the email is a bonus.

For affiliates, this approach offers a way to build a list over time without a substantial cost or sacrificing existing affiliate activity.

Making the most of email

The other thing about email is that it is a very different way of reaching an audience. Affiliates are often not aware of the ways to maximize results from emails, but there are some tips and tricks to remember.

You need to give out more information

To ensure compliance, email service providers will expect you to provide a physical address for your business. It will appear at the bottom of every email sent. That may sound alarming; however, that doesn’t mean you have to give out your home address to thousands of people.

You can use a postal box or a virtual office service instead.

It’s more personal

Affiliate marketing is all about persuading an audience to follow a link to an offer. With a list, it’s all about the relationship. They are not just buying an offer you present; they are buying because they trust you.

To do that well, your email communications must be consistent. You don’t have to be yourself, but if you create a character, make sure you stick with it. How old they are, what they like and dislike and so on. If you seem different every email, then people won’t trust you, and they won’t buy either.

It’s more than sales

If all you do with your list is send them sales offers, you will quickly lose subscribers. You need the list to want to open your emails because they have real value for the recipients. Stories, video links, free information, such as an eBook or other material, all ensure that your emails are welcomed.

Do this, and then every 3 to 5 emails add in an offer that relates to the subject naturally offers the key to success.

Joint ventures are great

There are many marketers out there who specialize in email content. By teaming up in a joint venture, you allow them to use your list for their offer and other content, sharing the profits.

This is an excellent option for those who have built a list but don’t want to get involved with the technicalities of running a list campaign.

Use a lead magnet to get email addresses

A lead-magnet is an incentive you provide in exchange for the email address. Today, people know the value of their address and need something in return for providing it. This doesn’t have to be elaborate, just something that brings value. An eBook, a tip, a free video, anything that adds value, such as solving a specific problem, will work.

Learn the technical process

There are several technical aspects of the email funnel process that need to be optimized and refined for the best results.

This means carefully optimizing the email wording, the types of offers, the lead magnet used to obtain emails, any squeeze page is used to capture emails. However, there is one more that is the cause of a lot of confusion, and that is called deliverability.

Deliverability refers to the number of your list that is opening the emails you send. This is important, not just because if people are not opening, they do not see your offers, but because it can affect your entire list.

Open rates, the percentage who open each email, can be refined by adjusting subject lines and the kind of content offered. However, when it comes to deliverability, if you have a group of people on your list who never open any emails, you should remove them from the list.

This is because email companies monitor those deliverability rates, and a large number of unopened emails can have you labeled as spam. That will mean no one gets your emails as they are redirected to spam folders but automatic filters. It may seem wrong to remove addresses, but in the long term, it is better for overall list performance.

Conclusion

For affiliates, lists offer a way to keep in contact with hard-earned traffic, and instead of profiting from one sale from an individual, keep benefiting from new purchases for a lifetime. While running a list brings some challenges, if you prepare well, a list is manageable by anyone.

With additional income and a new platform to build a customer base, affiliates really should think about creating a list and unleashing more value from their marketing.

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Five ways to improve affiliate marketing on your blog

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For bloggers, affiliate marketing has been one of the most popular ways of making money since it appeared. Affiliate marketing offers a great way to monetize content. It’s becoming even more popular as pay-per-click programs have begun to lose their effectiveness. Affiliate marketing at its core means making money by promoting other people’s products. For each sale you achieve, you get a commission. It is that simple.

You don’t need to worry about the selling part either. The goal is merely to refer your readers to the product sales page. The product owner creates the page that turns your referrals into sales. While that sounds easy, and it is easy to understand, it is important to note that it requires effort to be a success. Like any business, you have to work at it to achieve your goals.

What about AdSense?

If you have a blog or website and have AdSense ads on it, you are probably wondering why you should bother with affiliate marketing. With AdSense, blog owners can receive a check of between $0.5 and $1.5 per 1000 visitors each month, but that revenue is shrinking. The fact is, with more and more people using ad blockers, or just ignoring ads completely, AdSense is not what it was.

Google is also very particular, with a lot of rules, and it’s far too easy to get into problems unintentionally. If you do, they can ban your account in seconds. Setting up an AdSense account can be a challenge. These difficulties are why more and more are turning to affiliate marketing instead.

Improving your affiliate marketing

But, while it is easy to learn the basics of affiliate marketing, there are some tips and tricks that you can do to be more effective. The best thing is, these are not complicated, and any blogger can do any of these quickly and. As with anything, it is just a matter of understanding what to do. So, here are five tips for improving your affiliate marketing campaigns on your blog.

Getting your message out there

You can rely on natural visitors for an income, but it is not likely to make for regular or god earnings. The key to affiliate marketing is numbers, and the more people see your content, the more people will click your affiliate links. That means more sales and more significant commission payments. There are two very effective ways to improve your traffic, search engines and social media.

Optimizing content to rank in search engines gets excellent results. Choosing keywords carefully and placing them effectively within the content can deliver high search rankings and a lot of new visitors. Likewise, social media promotion of content reaches beyond your audience. It is a great way to bring unique visitors. Short posts on Twitter or Facebook can be beneficial.

Understanding your audience

To be an effective affiliate marketer, you need to be offering products that are of interest to your audience. If your blog is discussing sailing, then products relevant to that may be sailing clothing, new books or software to aid sailors and so on.

The crucial part is that they are products that your audience have an interest in. To know what they want, that means a little research, and why the niche you choose is essential.

Choose your Niche Carefully

Your niche is the subject or industry you focus on. That could be something as broad as cooking, or as narrow as model trains. There are two critical aspects of choosing your niche, and the first is your knowledge. While you can blog about a subject that you don’t have a lot of experience of, it is much easier to pick a niche you know. Remember, you will be writing about this a lot, so having an interest in it yourself is very helpful.

In addition to that, when choosing a niche, look at the kind of affiliate offers that are available, it is no good picking a niche and then finding you don’t have the right affiliate offers to go along with it.

Picking the right affiliate programs

There are numerous affiliate services to choose from, Clickbank, Amazon Associates, Commission Junction and so on. Some are complete programs with many applications, others offer a variety of individual affiliate offers for specific products or services.

Choosing carefully means finding the affiliate programs that give you support, such as the right marketing materials. They should also offer prompt, reliable payouts. Nothing is worse than continually chasing money.

Finally, the quality of the products. Although as an affiliate you are referring your readers to other people’s products, quality still matters. As an affiliate, you want to build a reputation for good consumer advice, so your audience trusts you when you tell them something is worth buying. The quickest way to lose that is by giving your readers an offer for an inferior product. Always look for quality.

Patience

This is not a tip, more advice for starting with affiliate marketing, or indeed any online method for making money. Be patient. Affiliate marketing takes time to build as an income. Remember, it is a numbers game. The more people who see your offer, the more of them click. The more who click, the more who buy.

Initial earnings may be small, but the key is to keep going, keep growing your audience and continue providing content. You will see the results you are after with a bit of work.

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Affiliate Marketing

How to Make Impactful Affiliate Marketing Email Campaigns

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Due to the technological advancement, we are all witnesses to a boom in marketing tools across industries. Businesses and individuals always seem to chase that one thing that can lift them above the competition. Thus, many wrongly believe that email campaigns are a thing of a past, ran down by new solutions.

In this article, we strive to explain why email campaigns are a powerful tool in affiliate marketing. Building a contact list that brings revenues is an excellent way to ensure passive income from your referral gig.

The Power of Email Campaigns

We need to emphasize one fact – almost everyone has an email address. Moreover, we can bet that our readers have more than two at the same time, with one being the primary. Additionally, to register an account in any platform whether it is social media, games, or business, one needs an email to complete the registration process.

It is clear that a large number of people actively use Hotmail, Gmail, Yahoo, and other providers for communication. Most employees use company emails as a communication medium, making this particular affiliate channel a powerful one to use. Tapping into it can help you build a loyal customer base, all the while building a relationship with your target audience.

However, due to the rise of social media and instant message platforms, it is essential to be creative. Unique contents and personal approach are crucial in building effective email campaigns.

Starting with Autoresponder

These days, blogs and websites are all the rage in affiliate marketing. Primarily, you have a lot of space to fill in, including articles, tables, pictures, and bullet points. Thus, having a subscription button and email autoresponders is an excellent way to keep your audience updated regarding your content.

Your email responder systems should include the next few functions:

– First of all, you should create welcome email cycles for each successful sign-up. It provides a good starting point for your communication with the audience and shows that you are active in the market.

– Next, create a subscription button, where readers can get notifications regarding your content. These should include news, new articles/blogs, announcements, reminders, etc.

With these two set down, you should design them carefully. In general, responders should be short, to a point, and have few links only. Responders and email cycles regard only one action that your audience did and as such, should contain no more than a few lines. They should include:

1) Title

2) Greeting

3) The main body (welcome or thanks responder message)

4) Link towards desirable action as a conclusion

Constructing Healthy Email List

Apart from subscribers, to build a healthy email campaign, you should seek out leads elsewhere as well. Social media holds an abundance of information regarding your prospects. Your friends, family members, and coworkers can also provide a good source of emails that are relevant.

However, it is vital to gain access to people that matter and emails that are active. TO do so, here are a few steps that marketer should take:

– Check out social media, including Facebook, LinkedIn, and others for information. You can get a lot of emails from there and investigate your audience more closely.

– Use your contact list and invite friends to share your platform around. You can also ask for their mail contacts to enlarge your base.

– provide a subscription button for your content.

Design Your Email

Distinguishing your promotional emails from responders is important. Here, you need to capture readers’ attention and have a lot more flexibility to do so. Thus, you should enrich your message with keywords, links, pictures, and click-buttons to generate an audience for your platform.

Emails can vary in size, from long to shot, though the general rule of thumb states that longer than 300 words would not be effective. Additionally, promote your gig through these functions inside of your email:

– blog/social media icons/links

– sticky top bar (Hello Bar, Smart Bar)

– use font other than Times New Roman or Calibri

– make it visually attractive with few colors and pictures

– include call-to-action buttons

– email signature at the end

No matter if you are promoting your new blog article, trials, or reports, the design itself should be simple yet visually pleasing. Paragraphs should not be overly long and nor should sentences. Transparency is vital to avoid becoming a spam material. Write directly, avoid caps, and personalize your message. Avoid Sir/Madam, spammy words like win, lottery, or congratulations.

Lastly, not everyone will be thrilled to see your growing number of emails on their addresses. Keep the number of emails at a moderate rate as to not spam your audience. It is crucial to reach leads, but too many messages can provide a counter-effect.

Build a Follow-up

We would heartily recommend you to try out affiliate platforms that provide statistical analysis for your email campaign. Unilink.io is one of them since it measures up your success rate through page views and where did they come from. Through it, you can deduce whether your emails had an impact or improvement is in order.

If metrics show that there is a lack of desirable actions even though you have a million-large contact list, it is time to sift through it.

Conclusion

Now, you are ready to design your campaign. We would emphasize the importance of customization of your campaign, as not all industries operate the same. Customers from the different sector have their own set of needs and want, which your email campaign should reflect.

As an affiliate marketer, be sure to regularly update your audience on the latest news from your platform. However, do so sparingly with short emails and clear messages. Numbers are not everything. Thus, quality is always better than quantity.

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Affiliate Marketing

Top Affiliate Marketing Trends to Follow in 2019

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Usually, people make resolutions on the New Year’s Eve. Businesses do so as well, since the end of the year means that results are discussed and programs designed. Competition is fierce across the globe. Additionally, organizations are going global, with new players entering the market easier than before.

Thus, we decide to take a short analysis of the market right now what will it look like in 2019. This article is suitable for both businesses that wish to imbue affiliates and marketers looking for a passive income.

Reputation is Everything

Everyone is using the internet to rate businesses and products they offer. Affiliates are no different in this aspect, due to a large number of scams going around. Thus, if you are an affiliate marketer, promoting questionable companies, people will avoid your content.

The same goes for businesses that do not hold their part of the bargain when constructing your affiliate program. Even if you provide excellent packages, if your services do not bring promised quality, the chances are that affiliate professionals will avoid you like the plague.

Mobile Platforms

The age of desktop shopping is slowly giving out a considerable space to mobile platforms. iOS and Android users like to search for the next cool thing in the market by tapping their phones. It is more comfortable, and companies know it. Thus, affiliate marketing programs often include apps that help marketers track their leads and performance.

The rise of apps will push referral entrepreneurs to create content suitable for readers that mainly use phone devices.

The rise of Retailer Affiliate Programs

Retailers are increasingly finding affiliate marketing a handy advertising tool indeed. Thus, 2019 will see companies that sell online tapping affiliates to build more extensive customer bases. More importantly, affiliate advertising is heavily performance-based, with main metric being the desirable action – buying a product.

This particular point is tightly connected with reputation, as blogs/websites promoting a specific retailer need, to be honest. Providing false claims can hurt both the advertised business and affiliate marketer as well.

Affiliate Agencies – A new thing in 2019

Currently, most of the affiliate marketers are individuals, looking for a passive income that won’t take much of their time and effort. However, this particular advertising channel is growing unprecedentedly, attracting the attention of several companies.

The reason is quite simple – the more employees you have, the more significant number of companies and industries can be covered. Revenues can be quite substantial if you have professionals supporting the gig. Thus, we expect to see an increase of affiliate agencies around the globe.

Facebook will be an Important Channel

Social media is always a good start for affiliate gigs. However, Facebook is growing in importance due to a large number of potential clients that are active there. Many a business opened a Facebook page, advertising products by directly engaging with the customer base.

Affiliate marketing would thus rely on this channel even more so in the coming period. It would be wise to base much of your content on this particular social media platform, no matter the industry you are promoting.

Recruiting Niche Partners Becoming Quite Complex

For businesses, it will become increasingly vital to choose those referral partners that provide attractive content. Simple lead generation would grow obsolete as customers need to filter out a large amount of information.

For affiliates, it means that a combination of referral tools is necessary, including a website with blogs, reviews, and other services. Reputation is quite essential, with well-known endorsers having the most significant chance for success.

Affiliate Marketing Product Diversification

With new tools becoming available each day, affiliate starters have more time to diversify their content across different industries. Tracking results, evaluating SEO content and creating effective programs is a must-do. Thus, various new software solutions are now readily available, saving time and providing accurate analytics.

Unilink is one of those new solutions for affiliate marketers, offering a single database while accounting for different industry metrics. Using it will help you understand what types of keywords work for different sectors. It can also pinpoint issues that would be invisible otherwise while different markets have their metrics.

Concluding Remarks

We believe that 2019 will be a year of changes for affiliate marketers and businesses that wish to use it. Reputation and attractive programs will be the backbone for a successful relationship, as they will define which programs will be successful.

Additionally, broader product diversification leads to the creation of affiliate agencies, putting up pressure on individual marketers. Thus, we recommend starting preparation to address these trends so that you can get the most from the affiliate marketing.

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