Connect with us

Affiliate Marketing

Why Social Media Is the Best to Place to Start Affiliate Marketing Campaign

Published

on

If you have ever looked into making some extra money online, you will know that affiliate marketing is one of the most popular ways of doing it. There seems to be an endless stream of success stories, how people are building passive incomes with their blogs using affiliate marketing.

Affiliate marketing is popular for a good reason though. Its proven to work, it takes very little or even no investment, and you can start straight away. With brands actively looking for bloggers and marketers to promote their products and services, there is a ready market of options to choose from. They often pay high commission rates for sales too.

However, when talking about affiliate marketing, its nearly always a discussion about a blog or a website of some kind. But there are more ways to share your affiliate links than your blog. You can share affiliate marketing links with something you already have — your social media accounts.

After all, if you are like me, you spend plenty of time on social media anyway, why not use it to make more money? It’s a great way to add to your affiliate business, and here I’m going to show you how to use each platform and get the best results.

To begin, some rules make social media marketing more effective. Let’s cover those first.

Let people know you are an affiliate

This is important because in many countries it’s the law to inform people that you are making money from links. When choosing affiliate products to promote, finding offers, we believe in is essential. But that doesn’t alter the fact we are making money from purchases, so always make it clear.

Don’t be a marketer

That may sound wrong, but when using social media, you don’t want to be a salesperson. Instead, you want to show you are sharing a product you think is excellent and that will help others. So, avoid using sales headlines and marketing phrases. Talk about a product or service as it helps you in your life instead.

For instance, you could say “Just got in from a long day at work and looking for a quick meal to make. The XYZ recipe book has helped me out so much, great food with no hassle.”

Make it more personal, and less a sales talk.

Choose your offers carefully

While you can put a lot of affiliate links on a blog in a short time, with social media, you have to be a bit more careful. If all you do is push affiliate links, you will end up annoying your followers. Instead, choose the best products and services, something you like, and post affiliate links for them.

80:20 is the golden ratio

As well as choosing the affiliate program you promote carefully, also stick to the 80:20 ratio. That is, 20% of your content should be affiliate promotions, the rest content that your followers will like. So, post two promotional pieces for every eight you post that are fun.

With those rules in mind, the different social media platforms themselves need different strategies too.

Facebook

The most popular social media platform in the world. For many people, the Facebook page of a business is like their second website, and yours should be the same. Facebook allows companies to create pages that feature all the information you would find on the site, giving visitors everything that they need to know.

Those features and the number of users means this is probably the most visited of your social media accounts. You need to take advantage of that. The content you share here should be updates to your business, the blog posts themselves, new product launches and so on. This may seem ideal for promoting your affiliate links, but there are limits. To keep your followers, this is the account you post the lowest amount of affiliate links. This is because of the way Facebooks algorithms for sharing your content work.

Only post three times a day in total, and only one of those posts every two days should be an affiliate link. More frequent than that and you will find that your content stops appearing in other people’s timelines. That means that in many ways, Facebook is the worst option for making money, and it can seem like a waste of time. However, if you build a good following, because of Facebook’s reach, you can make good money from those limited amounts of links.

Remember, the disclosure of the fact you make money off those links is significant. It’s easy to do on Facebook though, just ad a hashtag at the end of your post, #affiliate or #sponsored being great options.

Twitter

In many ways, Twitter is the exact opposite of Facebook. Because a tweet is only valid for about 20 minutes, Twitter encourages lots of tweets. To be effective, you should be tweeting around ten times a day, more if you like. Stick to the 80:20 ratio, but even then, that means plenty of affiliate posts in a short amount of time.

The big challenge with Twitter is the limited amount of characters you can use. With just 280 characters including spaces, you have to be creative to get your message across. As well as being smart with language, also remember to use hashtags, they are a crucial part of the platform. Restrict it to two though. Otherwise, your tweets are too cluttered.

As with Facebook, a hashtag for disclosure saves time and characters. Using #afflink or #ad is popular and works well.

Instagram

Instagram differs from the previous platforms because it’s all about the visuals more than the text. This does make it one of the most challenging platforms to succeed on. You need to master the photography skills that give you the beautiful Instagram feed that keeps followers with you.

However, if you can get it right, the ability to show both photos and video of the products you are offering is excellent. Instagram can get some of the best response levels of any social media once you are established.

There are several affiliate programs designed purely for Instagram, such as Liketoknow.it that are excellent if you have a permanent Instagram presence. However, any affiliate product can work, but here, more than a link, you need to be showing the product at its best.

Instagram campaigns should use your links sparingly, take a similar approach as you do Facebook for posting and affiliate volume. You can use the same method to disclosure as Facebook, with the relevant hashtags.

Pinterest

Like Instagram, Pinterest is a visual platform, but unlike Instagram, you can turn the images themselves into your affiliate link. You can frequently pin the more you post, the better your pins are rated. However, you still want to stick to the 80:20 ratio, and as you get more pins, this can be difficult to keep track of.

The best way to manage this is by using a spreadsheet for all your affiliates, and then at the end of the day, go down the list and add affiliate links to the right number of posts. You can use hashtags for disclosure as with other platforms, #afflink, or #affiliate being the most common.

Continue Reading
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Affiliate Marketing

The true facts about affiliate marketing in real life

Published

on

By

Who hasn’t heard the hype? For those looking to work from home, there seem to be endless options, but one that you probably see more than others is affiliate marketing. Now, if something is popular, it doesn’t always mean it is good. But with so many suggesting it’s an excellent way to earn, it’s best to understand what it is and what it is like as a job when working from home.

Affiliate marketing is a type of referral marketing.  Affiliates use links to direct people to a sales page, and when someone who buys a product from the affiliate link a commission is paid. The buyer is known as a lead; the payment is a commission. However, as with any business, it is the detail that matters. We will look at the important things, what is it like on a daily basis, what are the negative aspects of affiliate marketing, and how do you get your money!

How do affiliate links become money in your pocket?

If you are working online, the most important thing is that you get paid. Affiliate programs can work in a couple of ways. Most of the time, an affiliate is paid a fixed fee for each sale that is made from their leads. This can be a percentage of the total sale or a set fee for each transaction. Either way, you know what you will earn per purchase before you begin. Although much rarer these days, other programs pay just for the click that takes a lead onto their site, whether they buy something or not.

Besides, some programs also include a bonus payment based on sales from other affiliates that you refer. This is known as a two-tier program and offers an extra income stream that some enjoy.

As well as different ways of earning rewards, affiliate programs differ in how and when they pay you. It is essential to know the payment structure before joining any affiliate scheme. Some may only pay monthly, others weekly, and some will pay once a specific earning level is reached. For instance, you can only be paid once you earn $100. Payment matters too, some offer direct to bank deposits, although the majority use PayPal. If your chosen program is based on PayPal payments, make sure you have an account to accept them.

The benefits of affiliate marketing

There are good reasons for affiliate marketing to be popular, it works, many are making money from it right now, but that is not all:

You don’t need to create a product or service

Because you are selling other people’s creations, you don’t need to develop your product. This makes starting your business much more comfortable, instead, your job is to find clients or buyers for the offers you are promoting.

You don’t need a lot of money

Yes, how many business offers have you seen that say this, and then it turns us ‘not a lot of money’ is a few thousand dollars? With affiliate marketing, you don’t need much money. The affiliate programs themselves are free to join, and you don’t hold any inventory or supplies, you need to promote the product or service.

Get started today

When you decide to start a new home business, you want to get started right away. Is there anything worse than saying yes to a new company, you are ready to get started, and you have to wait a week for your starter pack in the mail? With affiliate programs, you sign up, and that is it. You get all the digital documentation to support you right there, and you can start straight away.

Easy to run

With no inventory, no shipping, no returns, no specialized training or licenses, this is an easy business to run. Put in the work and promote the product, the program takes care of the rest. It means it is a flexible business too; you can work it around current commitments and still see great results as long as you promote effectively.

Issues you may find with affiliate marketing

If someone tells you a business, any business, is all good with no problems, walk away. Everything has issues. The perfect industry does not exist. The key is to find a business where the positives outweigh the potential problems. This is true of affiliate marketing, but there are things to be aware of, including:

Slow earnings at the beginning

This is something that affects many businesses. Starting with affiliate marketing, it can take a while for your promotion to build momentum. That means a few referrals, to begin with, and that means few commissions. If you choose a program that has a minimum earnings level before you can be paid, this can make the situation worse. Once your promotion starts building though, regular money does come in; patience is the key.

Online marketing is not simple

To be a success at affiliate marketing, you need to generate traffic to the affiliate offer. That traffic also needs to be people who will buy the product in good numbers. Remember, an affiliate is only paid when a sale is made. If you understand online marketing, how to use social media, ads or other methods to generate traffic, then affiliate marketing will feel like home. If this is all new, affiliate marketing can be a challenge. This includes a basic understanding of web code and adding links to your posts on websites, blogs, social media and so on. It is not impossible for those with no experience, but you will need to learn about online marketing methods before you begin.

Sometimes the affiliate program restricts what you can do.

When choosing a program to promote, check on the terms before signing up. Some affiliate programs will not allow you to use specific methods to advertise. This could be that you are not allowed to use email lists, certain types of ads and so on. If your preferred methods are not allowed, that turns a program into a challenge.

Making a start as an affiliate marketer

As we can see, there are a lot of reasons affiliate marketing is a great way to earn from home. Yes, there are some things to look out for, and for those new to marketing, some things to learn. But overall, it offers a positive experience. Getting started is easy, follow these steps:

Choose a Niche

Find a subject, or niche that you are interested in, have a lot of knowledge of, or love. Knowing about the issue makes it easier to talk about, and that makes it easier to market. Affiliate marketing also requires work to make a success, so you want to be involved with something you like. It makes it easier to keep going.

Find the affiliate programs that suit

Once you have picked a niche, then go through affiliate sites such as Clickbank and find the right offers that you would like to join and promote. Look for things with low or no payout restrictions and plenty of supporting materials to help you. Just as important, make sure the product is a good one, you can check reviews for that. This is important, your career as an affiliate is based upon people trusting your recommendations. That means the quality of the product matters. Would you trust someone who recommends an inferior product? No, and no one else will either.

Choose how to promote the affiliate program

Now choose how you are going to promote the product. A website or blog are perhaps the most common ways to do this, others prefer an email list, and others use social media to promote products. Combining methods often create a highly effective campaign.

Spreading the word

Of course, just posting a review of the product or talking about using it on a blog is only useful if enough people read it and click on your affiliate link. That means marketing your message. If you already understand online marketing, then you are head here. For others, this is where the learning begins. Luckily, there are no special skills involved, and a vast amount of free material out there to help you grasp the basics and get started.

Check local legal requirements

Finally, check your local legal structure to ensure that you are operating within the law.

It takes work

Finally, once your first promotion is up and running, that is not the end. Whatever you may read from experts, affiliate marketing means work. You have to continually promote your links every day, add on new affiliate programs and go through the same thing, and keep going to be a success.

There is no ‘fire and forget’ shortcut. It’s about working every day. But that is OK, you can earn good money, the work fits around your life, and it is a route to a better way of living as well as financial comfort. With all that to work for, it is indeed worth it.

Continue Reading

Affiliate Marketing

Social Media Marketing for Affiliates

Published

on

By

To be a success in affiliate marketing, getting your affiliate link and products being offered in front of as many people as possible is the goal. It is though, only effective when those links appear naturally, and that is why social media is so useful for affiliate marketing.

Think about how we live today; social media is part of all our lives. Whether it is Twitter, Instagram, LinkedIn or Facebook, practically everyone you know will use at least one every day. Then think about how social media works – it’s based on sharing with friends. Facebook timelines, Twitter feeds, what these are a collection of things your friends and those you follow have posted.

That is why it is so useful for affiliate marketing, if someone shares your link on social media, it’s being divided naturally. It reaches new people every time someone shares it. Each person has different friends and followers, and when your link is posted, they all see it. It opens the door to new customers, enlarging your audience and providing new opportunities.

Seeing how social media can help is one thing. Here, we will explain how to make the most of it.

Keep it simple

Social media is not complicated. You don’t need to be an expert to get results.

You may think you need to be if you follow many affiliate experts, who seem convinced that the most complicated approach is the only approach. That’s not good, and it has led to many affiliates simply ignoring social media altogether in case they make mistakes. But that means affiliate marketers are missing out on a fantastic opportunity for their business.

There is an answer, Unilink.io does the technical parts for you so that you don’t need to understand a lot about social media to use it for your affiliate programs. In fact, with Unilink.io you can quickly have those massive social media platforms working for you.

However, it does help to understand the basics even if you use Unilink.io, so here is your primer for social media today:

  • Social media is about a short message. Whether a Facebook update or a tweet, concise and memorable is the key.
  • Social media is ideal for posting links, users expect to see them, and when combined with a compelling, engaging message, affiliates can have success
  • There are no membership fees for social media, keep trying until you find the right formulae for your offers

There are pages and pages of advice written about optimizing your social media campaigns. Some of it works as well, but if you choose Unilink.io, all you need is the basic understanding of the platforms above, and you are good to go.

Success for affiliates on social media

It is your affiliates who do the work on social media of course, and you may be thinking that adds another complication to managing the program, but if you sign up to Unilink.io, the links your affiliates need for sharing on Facebook, Twitter and other social media platforms will be created for you. Optimized links for each site are generated at the click of a button, saving you time and ensuring your affiliates have the right tools to succeed.

To get your affiliates up and running quickly, and make sure that their message is on brand, you can do even more. You can create scripts that guide their campaigns. It doesn’t take long, and it allows you to set up the short messages ready to go for your affiliates. They are easy to write, and you only have to do it once, and all affiliates have the template to use.

Ad tracking on social media

We all understand the importance of ad tracking in optimizing any campaign. If affiliates don’t have ad tracking data, they are operating blind, unable to see what works for them.  What many do not know, is how easy it is to track ads on social media.

There are several important factors to track, visitor numbers, leads generated, purchases made and so on, and Unilink.io makes this straightforward. What’s more, with independent tracking on each platform, affiliates can always see exactly how things are performing every time.

It’s easy to do, just set up a new campaign, generate a platform-specific link for the affiliate, and the system will track all activity and present it in a simple, clear report. In this way, just a single click gives an affiliate a comprehensive tracking solution for every ad they run. Unilink.io solution works on all social media platforms and ensures every campaign is achieving its full potential.

Unilink.io gives affiliates the power of social media.

With Unilink.io, affiliates have all the tools and materials needed to make full use of the power of social media to spread their message. By taking the time to set up scripts for them to use, your small investment of time, in the beginning, leads to considerable gains in the long-term.

Unilink.io also saves time during the campaign, with comprehensive management tools that help you to manage all affiliates efficiently, ensuring they are getting the most from social media. The thing is, social media advertising works, it’s cost-effective and productive. Don’t fear it, embrace social media and see more success with Unilink.io.

Continue Reading

Affiliate Marketing

How to Create Your First Affiliate Marketing Website

Published

on

By

Businesses today are increasingly recognizing the power of online marketing and sales. As time passes, more and more companies engage in affiliate marketing as a way to boost their sales. At the same time, customers also seek to educate themselves about available products and wish to filter out useless information.

Affiliate marketers should opt for a comprehensive solution to generate leads all the time, stabilizing their revenues as a result. We warmly recommend you to take heed of the warning and create your very first affiliate website. In this guide, we talk about the benefits of hosting a platform and how should one set it up.

Budgeting Your Expenses

We offer WordPress as a solution for website creation and design. Thus, it is a given that small amount of investments is needed. There is numerous free website hosting platforms to choose but keep in mind that you will have limited design choices. Additionally, there a ton of guides out there that provide step-by-step account creation at WordPress. We, on the other hand, concentrate on the organization of your affiliate gig.

What makes WordPress an awesome platform to start is the availability of the free program. You can create content and fill out your space. Once done, you can then move towards paid programs. However, we do advise to choose once you have everything planned out. Once you are ready for a launch, it will be clear which plan suits you the most. Overall, the range of fees goes from $100 to $1.000 annually, depending on the chosen programs.

Apart from direct expenses for website construction, affiliate marketers should take into account off-site costs as well. If you do not have the knack for writing, some freelancers do so. They come with a price tag, however, which can drive your costs higher up. Social platforms provide promoted posts/statuses for a small fee as well, so make sure you include them in profit/loss analysis.

Choosing an Attractive Market

The second step after the website platform is to determine the right market(s). This step requires quite a bit of time to conduct properly. Marketers need to figure out which industry is growing and provides adequate returns. Be it a trading sector or retail, and you have to create a list of companies with good affiliate marketing programs.

Prepare excel and create your profit margins. There, you should put average revenue you can expect and deduct monthly costs you should incur. The more companies you can find that provide referral rewards, the more significant chance you have actually to earn a fortune. Check out our guide on how to make $50 to $100 per day and how to choose a good industry to compete in.

Website Construction

There are several things to think about when constructing your website with WordPress platform. Firstly, you need to choose your domain name and web hosting services. This is possible once you select your payment plan.

Domain Name & Web Hosting

First things first, we need to create attractive URL name for your gig. It will determine what kind of service you are providing as well as the industry you are in. Thus, we recommend you to spend time on coming up with unique and SEO-awesome title. Check out your competitors and see which has more success. The chances are that name is what attracts the audience as much as their content.

Web hosting is another set of apples to take care of and carries its costs as well. To publish your content, you need a server to operate in. In other words, it is a space on the internet that you rent for the duration of the plan. We can recommend using Bluehost as a hosting provider, as it has a tight connection with WordPress. Choose a plan that suits your needs, as seen in the picture below.

Making Most of Your WordPress Account

Now, we reached a crucial part of your affiliate marketing website. To ensure stable traffic and revenue stream, you need to organize your pages to keep your content fresh and visible. Looking at the picture from above, you can either choose an already-set theme or customize your look. We would recommend the later since innovation is a crucial part of a website’s success.

Start with homepage organization, where you need to put all relevant sections visible for readers. When constructing a site, generally speaking, you already should have several subsections:

– FAQ

– Blog

– Contact information

– Reports/Analysis

– News Section

– Email Responder

– eBook (optional but desirable)

– Social Media links (vital)

You can create additional pages as you see fit. However, it is essential to understand that blog articles are only part of the program. Choose an attractive design or make it yourself.

Next in line are SEO tools available at WordPress. Let’s be honest here. Although the fancy design is important, your content is doubly so. Often, customers would type keywords on Google and open up top pages according to the SEO strength articles have. Thus, writing SEO-friendly content is of utmost importance. In WordPress, tools like Yoast keyword strength and Readability should be your guideline towards excellent pages.

Generally speaking, sentences should not pass 20 words while paragraphs should have a limit of 75 words. Use transitional terms and keep it simple. Additionally, you need a high Flesch Reading Ease rating, to make it readable for customers, regardless of their background.

Use keywords as much as possible but do not break the flow of your writing by cramming in terms. Connect your other pages through internal linking and keep going until you get your content to be completely SEO-friendly. The better job you do here, the greater chance your website will appear in first ten results within the Google search engine.

Providing Value

Content should reflect real value for readers. The empty word can only be precisely that – jumbled mash of terms and phrases. You need to provide information that is hard to get and reflect the real situation in the industry. Additionally, articles should also be flawless regarding grammar and yet easy enough to read.

Additionally, merely copying from competitors will not gain you any favors from your target audience. Information should be fresh, relevant and transparent. Thus, massive investigation of the industry you are competing in is a crucial factor for success.

Thus, we generally believe that blogs, articles, eBooks, and other media should be done before the website’s launch. In that way, you control the content and can rephrase/rewrite as much as need until you achieve top quality articles.

Metrics

Google Analytics has an abundance of data analysis metrics that can come useful. Activate it to gain insights on what pages are popular, where do your readers come from and how many desirable actions were taken. It also provides investigation per daily, hourly, and monthly basis, giving you benchmarking tools a swell.

There are also other platforms that can come in handy. Unilink.io is one of them, where profit calculations, as well as statistical analysis, are at your disposal. For a fee, you can have all of your data in one place. Lastly, revenue channels can be separated to provide accurate information about your success.

Choosing Right Companies

Affiliate marketing is all about companies that you wish to promote. These offer referral programs that award marketers for the generation of new customers. Through sales’ percentage, you can earn quite a bit on a daily basis, building a fortune through passive income. However, it is important to choose reputable companies and those that provide good deals.

Check out their percentages for generated leads. Be sure to avoid scams, as many new “organizations” promise huge returns without keeping the word. If it seems too good to be true – it most probably is. Working for a specific industry, strive to understand it well. In some sectors, profit margins are low due to large administrative expenses. Thus, 50% of sales for marketers may not exactly sound like a healthy business model.

Promote on All Channels

Apart from blogs, news, eBooks, email responders, social media, and email campaigns can come in quite handy. Link them with your website and provide icons as links to your profiles outside of your affiliate site. Facebook, YouTube, LinkedIn, and many other platforms are powerful tools to find and generate customer leads.

Each of these provides their analytics and metrics. You can cross-reference analysis from there with Google Analytics/Unilink, to gain a better understanding of how your audience behaves. Email campaigns are also an excellent channel to establish. Everyone uses an email, no matter if it is Hotmail, Yahoo, or Gmail. It is crucial to choose real ones, as many bot addresses exist today for various reasons.

Conclusion

As you can see, building your website is not a walk in the park. However, do not let it discourage you from creating your very own space on the internet. Rewards are large enough to consider the idea. It is essential to prepare before the launch. We generally believe that content should be ready before the start. The empty website usually provides very little value.

Investigate your market correctly, create SEO-friendly yet valuable content, and you will see your audience grow over time. Keep in mind that seasonality might affect your earnings. Keep an eye on analytics to identify trends so you can react before they even occur.

Continue Reading

Trending

Translate »